Slaveryfootprint.org Brings It Home
How do you personalize a difficult issue that most people don’t realize still exists?
Slaveryfootprint.org takes on the challenge and nails it with this incredible website that tallies up the number of slaves involved in your daily life - right down to the toiletries you use and the number of shoes you own.
Three things make this site especially powerful:
- It provides a friendly way into a difficult issue. Global slavery and sex trafficking are horrifying and the stories are heart-wrenching. The biggest awareness hurdle is simply getting past avoidance.
- It’s interactive and me-focused. We love taking quizzes, probing our identities and comparing ourselves to others. The site taps into that need, but then turns it back on us. It makes us responsible for an issue that we’d prefer was someone else’s problem.
- It gives us the first steps to address the issue ourselves. Many cause-related pleas just leave the audience feeling helpless. It’s a problem “over there” to be tackled by “other people.” This site shows in detail daily changes we can make in our own households and is connected to a handy app that lets users write to companies and “check-in” to register concerns while shopping.
Slaveryfootprint.org is one of several dozen finalists for this year’s SXSW Interactive Awards. You can check out the other work here.
Today there are more than 27 million people in slavery around the world - more than at any time in human history. For more on human trafficking and slavery, check out: